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The Blahcksheep •

New Mom Diaries: How Does It Feel to be a Mom?

In this candid piece titled “New Mom Diaries: How Does It Feel to be a Mom?” a new mom recounts her experience of becoming a parent and journals through its ups and downs.



I take in the reflection of my naked body. There’s a few changes but nothing to be upset about. This body has created life after all. Just a short, red scar is visible across my bikini line now. It really is quite small. I’m almost shocked by its size. Just a small scar that transitioned my son from womb to world.

I won
Anansi Content •

How To Turn Your Marketing Data Into Targeted Content

Collecting data is literally pointless if you don’t know what to do with it.

Your marketing data (Google Analytics, email marketing, social media, etc.) is there for you to analyze so you can make informed decisions for your marketing. By understanding what is and isn’t working for your audience, you can iterate on activities, connect more authentically with your audience, help communicate your expertise, and of course, grow your business.
Anansi Content •

How To Build Marketing Momentum For Your Clients

So, your client’s website has been live for a month and they're frustrated that they haven’t seen any ROI.

They thought they could just launch and relax. Watch their email list grow without any engagement. Post once or twice a week on social media screaming “WORK WITH ME” with no real value for their audience to move forward.

Unfortunately, a website (what we refer to as Foundation Copy) is just 1 piece of the online growth puzzle (and let me tell you, sometimes it’s an annoying 1,000-piece puzzle with 20 pieces hiding somewhere under the couch).
My Green Closet •

Problems the Secondhand Industry is Facing - That We Have the Power to Solve!

Consumption comes in many forms, both tangible and intangible.
Think fashion vs. media. Shopping vs. browsing.

Living in a digital revolution where marketing and ads are constantly being thrown at us on every platform, the impact and influence it has on our lives, even if we think we are “woke”, will loop us in at some point no matter what. The loop is there to make us feel worthy only if we consume, and it takes deep consciousness to escape the cycle.

In the midst of a lockdown when you are lacking connection, community, and freedom, retail therapy quickly becomes an excuse to buy happiness and ignore our most natural needs for cultivating joy.
Anansi Content •

Upsell More Projects: How To Communicate The Value Of Copy To Your Clients

Struggling to sell copy projects since the pandemic began? Are clients STILL not seeing the value of copy for building (or finally bringing) their brand online?

We understand the agency hustle right about now—clients have got BIG dreams, smaller budgets than ever before, and MASSIVE expectations. So, we want to make it as easy as possible for you to upsell on your next project (creating a win-win for you AND your client).

This week on the blog, Chief of Marketing Jazzmine Multani walks you through the Anansi Hierarchy of Content Needs so you can easily communicate WHY copy is crucial for any web project.